Turning your business chaos into clarity
The Creative Analyst
I'm Fay — a freelance data analyst and Shopify consultant for small business owners across the UK.
No jargon, no agency fees, just clear thinking that makes a real difference.
Making your data actually useful
I turn messy, scattered numbers into clear dashboards and insights. So you can make confident decisions without drowning in spreadsheets.
Across the UK
Shopify & strategy for Small Biz
From stores that actually convert to strategic thinking that cuts through the noise. I have the senior-level experience, but without the agency price.
Why i'm the Creative Analyst
Creative - because that's genuinely who I am. I love taking information that feels messy or overwhelming and turning it into something clear and visual. The kind of thing you can pull straight into a meeting and actually explain to the rest of your team without anyone's eyes glazing over. And it's not just a nod to working with creative businesses and their data. Whether it's advertising performance, website analytics, inventory numbers or sales data, I bring that same creative approach to making sense of all of it.
Analyst - because that's the part of me that's been there from day one. Over 12 years working in the corporate world, including 5 years as a Data Visualisation Director, and now running my own business, I've spent my whole career analysing, visualising and interpreting data. It's not just something I do, it's genuinely how my brain works.
Put the two together and you get someone who can properly get into your numbers, then turn them into something you can actually use, without the jargon or the agency price tag.
About Me
I'm Fay *waves* a data analyst, Shopify specialist and business strategist with 12+ years' experience in data and analytics, including 5 years as a Data Visualisation Director. I now work independently with small business owners, bringing senior-level thinking to the businesses that need it most but can rarely afford it.
I also run my own product business, which means I understand the challenges you're facing from the inside.
Big‑brand reporting experience, small‑business heart.
Services
I support small businesses with data‑driven clarity, streamlined systems, and hands‑on practical help. From building and optimising Shopify stores to designing performance dashboards and taking on virtual‑assistant tasks, I bring 12+ years of analytics experience and real small‑business insight to every project. Whether you need clearer reporting, smoother workflows, or a shop that actually converts, I help you understand what’s working and keep your business running with confidence
Data & Dashboards
Turn your numbers into something you can actually use. I build clear, visual dashboards and reports that show you what's working, what isn't, and where your next opportunity is hiding.
Let's get Creative
Shopify Setup & Optimisation
Whether you're starting from scratch or your store isn't converting the way it should — I'll build, audit or optimise your Shopify store with both the technical know-how and the strategic thinking to make it work harder.
Strategy, Consultancy & Technical Support
A senior brain in your corner — whether that's helping you make smarter business decisions, building a clear 90-day plan, or handling the technical behind-the-scenes work that keeps everything running smoothly.
Can you help me?
Just because it isn't listed, does not mean I cannot help. I can either help or recommend someone I have worked with before. Just get in touch.
