Turning your business chaos into clarity
The Creative Analyst
I'm Fay — a freelance data analyst and Shopify consultant for small business owners across the UK.
No jargon, no agency fees, just clear thinking that makes a real difference.
Making your data actually useful
I turn messy, scattered numbers into clear dashboards and insights — so you can make confident decisions without drowning in spreadsheets.
Across the UK
Shopify & strategy for Small Biz
From stores that actually convert to strategic thinking that cuts through the noise — senior-level experience, without the agency price.
About Me
I'm Fay — a data analyst, Shopify specialist and business strategist with 12+ years' experience in data and analytics, including 5 years as a Data Visualisation Director. I now work independently with small business owners, bringing senior-level thinking to the businesses that need it most but can rarely afford it.
I also run my own product business — which means I understand the challenges you're facing from the inside.
Big‑brand reporting experience, small‑business heart.
Services
I support small businesses with data‑driven clarity, streamlined systems, and hands‑on practical help. From building and optimising Shopify stores to designing performance dashboards and taking on virtual‑assistant tasks, I bring 12+ years of analytics experience and real small‑business insight to every project. Whether you need clearer reporting, smoother workflows, or a shop that actually converts, I help you understand what’s working and keep your business running with confidence
Data & Dashboards
Turn your numbers into something you can actually use. I build clear, visual dashboards and reports that show you what's working, what isn't, and where your next opportunity is hiding.
Let's get Creative
Shopify Setup & Optimisation
Whether you're starting from scratch or your store isn't converting the way it should — I'll build, audit or optimise your Shopify store with both the technical know-how and the strategic thinking to make it work harder.
Strategy, Consultancy & Technical Support
A senior brain in your corner — whether that's helping you make smarter business decisions, building a clear 90-day plan, or handling the technical behind-the-scenes work that keeps everything running smoothly.
Can you help me?
Just because it isn't listed, does not mean I cannot help. I can either help or recommend someone I have worked with before. Just get in touch.
